The 2024 Leadership Essentials Bundle
What's Included
Branding: Master Developing & Controlling Your Personal Brand
- Experience level required: All levels
- Access 23 lectures & 1 hour of content 24/7
- Length of time users can access this course: Lifetime
Course Curriculum
23 Lessons (1h)
Your First Program
Module 1: Getting Started
Lecture 1: Getting Started0:55Module 2: Defining Yourself (Part 1)
Lecture 2: Defining Yourself (Part 1)4:13Case Study0:30Module 3: Defining Yourself (Part 2)
Lecture 3: Defining Yourself (Part 2)3:49Case Study0:31Module 4: Controlling and Developing Your Image
Lecture 4: Controlling and Developing Your Image3:22Case Study0:39Module 5: Personal and Professional Influences
Lecture 5: Personal and Professional Influences3:43Case Study0:38Module 6: Sharpening Your Brand
Lecture 6: Sharpening Your Brand3:48Case Study0:31Module 7: Appearance Matters
Lecture 7: Appearance Matters3:41Case Study0:28Module 8: Adaptability/Flexibility
Lecture 8: Adaptability/Flexibility4:03Case Study0:39Module 9: Social Media (Part 1)
Lecture 9: Social Media (Part 1)3:34Case Study0:35Module 10: Social Media (Part 2)
Lecture 10: Social Media (Part 2)3:32Case Study0:26Module 11: Brand Management During a Crisis
Lecture 11: Brand Management During a Crisis2:53Case Study0:27Module 12: Wrapping Up
Lecture 12: Wrapping Up1:30Evaluation
Final Test
Branding: Master Developing & Controlling Your Personal Brand
LinCademy Training
LinCademy specializes in the development and delivery of training courses/programs. They create and deliver online courses that develop, enhance, and promote selected skill sets on topics related to professional development, career and competency development, and business.
LinCademy has deep experience in e-learning which is derived from its highly qualified and experienced staff of SMEs, instructional designers, multimedia creators, e-course developers, and instructors. LinCademy for Training has currently more than 1 million students enrolled across different online learning marketplaces with an average course rating of 4.7/5.
Description
Master the Art of Personal Branding for Lasting Success
To develop a personal brand, whether it is for professional or personal use, you need to identify your assets, strengths, characteristics, and skills. Mastering the techniques of developing a personal brand will allow you to succeed in your business or personal life.
By taking this course, you will be armed with the techniques that help you create, present, and control your brand. This course will help you utilize your strengths, skills, and some other tools available around you (e.g., social media and Google Analytics) to cultivate, develop, and control your image and create a presence for your brand. You will master the ways to help you sharpen your brand and overcome any potential crisis.
What you'll learn
- Access to 23 lectures & 1 hour of content 24/7.
- Learn to create a powerful, concise statement that captures the essence of your brand & guides your actions and communication.
- Discover how to evaluate your strengths, weaknesses, opportunities & threats to understand your brand's current position and identify areas for growth.
- Gain insights into pinpointing the fundamental principles that underpin your brand & drive your behavior and decisions.
- Understand how authenticity can build trust & strengthen your brand by being true to yourself in all interactions.
- Learn to make your brand clear, consistent & compelling, ensuring it stands out and resonates with your audience.
- Master the art of managing distinct personal & professional brands effectively to suit different contexts.
- Explore essential tools like Hootsuite & Google Alerts to track and manage your online presence and brand mentions.
- Learn how to engage authentically, share relevant content & interact with your audience to enhance your brand’s online presence.
- Develop strategies for responding to both positive & negative feedback on social media to maintain your brand’s reputation.
- Discover the process for acknowledging, apologizing & correcting mistakes on social media to uphold your brand’s credibility
Who is this course for
-
Anyone who wants to develop a personal brand, either for professional or personal use
Specs
Important Details
- Length of time users can access this course: lifetime
- Access options: desktop & mobile
- Redemption deadline: redeem your code within 30 days of purchase
- Experience level required: all levels
- Certificate of Completion ONLY
- Updates included
- Closed captioning available: English
- NOT downloadable for offline viewing
- Have questions on how digital purchases work? Learn more here
Requirements
- Any device with basic specifications
Leadership: Comprehensive Leadership Toolkit
The Ethical Leader's Guide to the Digital Transformation
Terms
- Unredeemed licenses can be returned for store credit within 30 days of purchase. Once your license is redeemed, all sales are final.