The Ultimate Guide To Google AdWords

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18 Hours

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70 Lessons (18h)

Introduction To Google AdWords
Intro to the course14:46
What Is Google AdWords?9:26
Creating your first AdWords account11:34
Learning about navigational structure and campaign structure11:11
Selecting the right campaign type8:19
Understanding the Google Search Partner Network7:21
Understanding Device Targeting7:35
Diving into Tablet traffic trends9:10
Understanding Location Targeting part 111:05
Configuring your location targeting and using advanced search12:00
Understanding advanced targeting settings in location targeting17:07
Language setting and an introduction into the different bidding strategies6:23
Diving into Automated Bidding Strategies- Target CPA, Target ROAS and Target Search Page Location16:46
Target outranking share, maximize clicks, ECPC,17:37
Manual CPC bidding and configuring your bids inside the AdWords dashboaard7:07
Understanding accelerated vs advanced delivery methods13:25
Location, Call, Review, Callout and Structured Snippet ad Extensions14:03
Understanding Sitelink extensions and location extensions in detail14:03
Configuring Sitelink Extensions, Call Extensions and Callout Extensions in the AdWords dashboard12:24
Understanding ad scheduling and configuring soft scheduling7:33
Understanding ad rotation settings8:50
Dynamic search ads and tracking templates brief overview4:55
Writing Killer Ads in AdWords
The Anatomy Of Expanded Text Ads11:40
Final Creating Your Very First Ad14:43
All About Keywords - The Heartbeat Of Your Account
Part 1 - Intro To Keywords15:30
Part 2 - Intro To Keywords15:46
Introduction To Match Types18:34
Understanding Broad Match Modified Keyword Match Type13:55
Understanding Broad Match Keyword Match Type14:57
Phrase and Exact Match17:06
Getting Started With Keyword Research Part 110:50
Getting Started With Keyword Research Part 29:08
Getting Started With Keyword Research Part 36:54
Getting Started With Keyword Research Part 411:03
Getting Started With Keyword Research Part 513:31
Getting Started With Keyword Research Part 611:43
Part 1- Keyword Planning Like A Pro22:00
Part 2- Keyword Planning Like A Pro24:30
Advanced Keyword Organization Techniques21:33
Account Structure - How To Structure Your Ad Groups and Campaigns
Structuring Your Ad Groups Part 17:27
Structuring Your Ad Groups Part 210:48
Structuring Your Ad Groups Part 313:11
Structuring Your Ad Groups Part 48:09
Setting Up Your Billing In AdWords
How Google AdWords Billing Works9:04
The Dynamics and Structure of the AdWords Auction
Introduction To The AdWords Auction20:08
Understanding Google AdWords Quality Score22:32
Calculating Ad Rank and CPC (cost per click)21:18
Diagnosing Quality Score26:36
Expanding and Refining Your Campaigns
Understanding The AdWords Dashboard31:12
Creating A New Campaign31:07
Editing Campaign Settings6:18
Setting Up Custom Schedules And Bid Adjustments24:03
Negative Keywords - Your Greatest Ally
Understanding Negative Keywords21:10
Adding and Removing Negative Keywords20:25
Ad Extensions - How to Improve Your Ads to Increase Click Through Rate
Introduction To Ad Extensions20:16
Adding Valuable Ad Extensions27:50
Remarketing - Your Secret Weapon For Generating More Conversions
Introduction To Remarketing28:34
Setting Up Your First Remarketing Campaign36:40
Conversion Tracking - Keep Track Of Your Profit!
Introduction To Conversion Tracking28:45
Setting Up Form Conversion Tracking27:01
Tracking Phone Call Conversions18:32
Profitable Bidding Strategies
Profitable Bidding Strategies – ROI vs ROAS23:58
Profitable Max CPC Bid Formulas20:58
Using AdWords Scripts To Enhance Performance
Intro To AdWords Scripts - What Are Scripts4:58
Bid To Average Position AdWords Script11:36
Part 2 Bid To Average Position AdWords Script13:58
Conclusion ... Goodbye For Now!
70. Conclusion3:22
Bonus Content
Bonus Content - AdWords Strategies For Companies On A Tight Budget - Part 118:01
Bonus Content - AdWords Strategies For Companies On A Tight Budget - Part 218:18
Bonus Content - AdWords Strategies For Companies On A Tight Budget - Part 322:51

DescriptionInstructorImportant DetailsReviewsRelated Products

Take a Step-By-Step Look at Netting More Customers on the World's Most Popular Advertising Platform

Isaac RudanksyIsaac Rudansky founded AdVenture Media, a digital advertising agency based in Long Island, NY, in 2011. Since then, he and his team have consulted with over 450 companies around the world.

His courses on Google AdWords, retargeting, and landing page design have been purchased by over 85,000 students across 150+ countries around the world. They are each bestselling courses in their categories. He started his career as an artist but soon transitioned into the world of online marketing. He saw so many businesses being outmaneuvered by their competition, only because they didn't understand the nuances and strategies behind a successful online marketing campaign.

He has a Masters Degree in Industrial Psychology from Hofstra University, which has helped him shape his agency and grow its business portfolio. He decided to make AdVenture Media Group to help smaller companies compete with advertisers with internal marketing teams and huge advertising budgets. Since 2011, He's helped both small, local boutiques and publicly traded enterprises increase their online sales through smarter online advertising campaigns. His team has managed ad campaigns spending anywhere from $2,000/month to millions of dollars a year.

He's generated millions of dollars in revenue for his clients, spanning more than 75 unique industries. His beginners guide to Google AdWords has been watched by over 900,000 students and he's been teaching Google AdWords, Google Analytics and Web Design since 2012.

He is a regular contributor to industry leading blogs, including SearchEngineJournal.

Description

Your customers use Google to find new products every day. And, unless you've taken the time to optimize your Google AdWords campaign, you're likely losing a significant number of potential buyers to other competitors with more sophisticated strategies. Jump into this crash course and get the skills you need to win your customers back with an optimized campaign that sends high-quality traffic to your website, around-the-clock, seven days a week.

Access 70 lectures & 18 hours of content 24/7
Learn how to set up your AdWords account from scratch
Understand what keywords are & which ones you can use to your advantage
Take a step-by-step approach to optimizing your Google AdWords campaign
Discover how to track sales, revenue & form submissions using Google AdWords
Learn how to structure your account, campaigns, ad groups & keyword lists for optimal results

Specs

Important Details

Length of time users can access this course: lifetime
Access options: web and mobile streaming
Certification of completion included
Redemption deadline: redeem your code within 30 days of purchase
Experience level required: beginner
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Terms

Unredeemed licenses can be returned for store credit within 30 days of purchase. Once your license is redeemed, all sales are final.

3 Reviews

4.7/ 5

All reviews are from verified purchasers collected after purchase.

Matthew Silva

Verified Buyer

A lot of good information in the video format which is great, that's why 4 stars. The problem is it's from 2015 which means it's old, dated, and doesn't include policy changes and upgrades. I wish they included a video at the end to show what has changed in 2022. Hopefully, this is not a waste of time. This makes me doubt the quality of other training videos because there was no reference to how relevant it is today. Almost as if they bought the old training someone had after creating a new one.

Dec 28, 2022

Robert Barsantee

Verified Buyer

I had some very basic knowledge of Google Adwords and came away with some great knowledge and have used what I learned immediately!

Feb 25, 2019

Viktoria Vida-Sipos

Verified Buyer

Feb 14, 2019

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